What made this project so exciting was the dual focus of the site: appealing to both tech-savvy consumers looking for sleek desk lamps and professionals in need of specialized lighting solutions like recessed downlights. Balancing these two distinct user journeys required some creative problem-solving. We crafted a seamless navigation structure that allowed each audience to quickly find their desired products without confusion. On the technical side, we used Shopify for smooth e-commerce functionality, ensuring that users could easily purchase with just a few clicks while leaving room for future professional product expansions.

In the end, our website for Pureforms wasn’t just about looking polished—it was about driving conversions. We created a site that not only showcases their cutting-edge desk lamps but also entices users to click that “buy now” button. The intuitive product pages, clean call-to-actions, and immersive content ensure Pureforms is well-positioned to shine in a crowded market.