Our Design Process - Austin Website Design Company

Email
[email protected]
Phone
+1 317-855-0804
Address
30 N. Gould St. Ste N, Sheridan,
WY 82801, United States

Our Process

What our working process looks like

1 Initial Consultation, Scoping and Proposal

We typically start with an initial consultation to discuss every detail of your project, the timeframe and the budget you have allocated for the features and objectives you want to achieve. We generally need to discuss what your company does, your industry and target audience, what CMS is best suited to your business, what features you need, and what your design preferences are like. Based on this, we will then advise on the best options available and provide a proposal outlining the services to be provided to allow you to achieve your goals within the timeframe and budget you have allocated for the project!

2 Moodboards & Wireframes

Based on our discovery and research, we start with moodboards to propose creative directions tailored to your project. These moodboards include font, color, and style suggestions, along with examples like styled website sections. Once approved, we proceed to grayscale wireframes, focusing on navigation and page structure aligned with your sitemap and content. If analytics data is available, we incorporate insights to optimize the user journey.

For quick, budget-friendly projects, a template-based approach works best, especially if you already have a design file. However, for a unique, high-end design tailored to your brand, we recommend custom-designed key pages like the homepage or product landing pages. If you’re redesigning an existing website, a custom approach ensures the best results.

3 Design Concepts & Revisions

Once we implement the feedback received for the wireframes and finalise the grayscale design prototype we will then move to create a draft design concept for one of the pages (typically the home page) in line with the approved wireframe for the page and the creative direction chosen based on the moodboards. At each stage of the design process, we typically include two rounds of revisions. Once the first page’s design is finalised we will start designing the remaining pages in line with the approved design.

4 Website Building & Launching

The approved interface designs are then built pixel-perfect with the CMS platform of your choice, with a further two rounds of edits during the build. All of the pages and templates are optimised for mobile and tablet as standard. The website is typically built on a staging environment and published live after final testing and approval from you. Once live, we are typically on standby for the next few days, ensuring that you have all of the access and instructions necessary to take over the management of the site and address any last-minute issues that may arise. We will also provide screen recordings and instructions on making edits and other aspects of managing the site. Depending on the project requirements, we can also assist with setting up the hosting, speed optimisation and ongoing maintenance of the site going forward.